When the brand meets the organization, a process starts with the objective of producing an output. The most obvious output is a product or a service which customers buy. But companies produce output to other company stakeholders as well. What form the output takes, depends on the stakeholders’ point-of-view as well as the stakeholders’ input. For the shareholder, the input can be adding share capital and the company output can be the dividends; for the authorities the input can be setting up a regulatory structure and the output can be collecting taxes; for the employees the input can be their labour and the output can be a steady job or a monthly salary. Read more in the following articles. If you don't find what you are looking for, try our search function to the left. |
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The Output
