Best sales pitch ever? History will tell. If not, you can.
Just wanted to share this pitch (early sales stage) which was sent off today dealing with an organization’s brand. We would love comments from professionals or non-professionals reading this blog:
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Dear xxx
thanks for a nice conversation some days ago and a nice phone chat today.
Common history and possible common future
To follow up, as I told you, I’ve been perusing your site and been reflecting the site against your brand in order to see connecting points. As a consequence of our meeting and my actions, I would love to give you a few suggestions on how you can enhance your brand making your message come through - even to the sceptics now disabling their listening abilities when hearing your organization’s name.
On your company
I really hope that you don’t mind me giving this sales pitch, but I see that the Gordian knot is not letting us (nor any other consultant) get in as an external know-it-all saying the whats, the whos, the this and the thats. Your organization has come this far using its potential and it will get even farther, but our experience tells us that too often the organization’s potential is not fully utilized. In other words: We know that you know how to use it, but you just don’t know it - yet.
Our professional background forms the belief that we don’t believe in external know-it-alls - which from time to time can create a conflict with us being referred to as the external know-it-all. We prefer seeing potential customers utilizing our cross-disciplinary knowledge in letting you as an organization - and in your case the ideological POV - work yourself towards creating a platform that will make it easy for you to get across. In that way we also enable you to do it several times - with or without us.
The next action
Instead of starting my email with a specific phrase, I’ll end it with it: “Just say when you want to hear more, and we’ll find a time and a place.”
You have a great day,
Mr Nielsen