What’s up with Carnegie?
Friday, October 26th, 2007Yes, what’s up with Carnegie?
The last couple of weeks they have been accused for a lot of issues dealing with how their organization execute the company mission (or to be more specific: how specific roles have executed their own mission which was in conflict with the company mission). Now Carnegie has decided to dig deep in order to clean up their act and get results. The company will probably dig deep in its wallet, but will the company dig deep in itself?
According to an article in Dagens Media, the leading Swedish media on communications issues, the Swedish PR-agency JKL is commissioned to clean up the Carnegie Brand. In the very same article, the agency presents the fact that it will take time. Guess it is billable time, so congrats JKL. Well done. You deserve it.
But the time factor or the billable hours are not the most interesting fact with this news story, it is the use of Carnegie’s organization and extended organization - read: consultants. In fact JKL and Carnegie have according to both parties been working together for a long time. As an innocent bystander it is impossible to know or evaluate what they’ve done together. It must have been good, if not they wouldn’t have been working together. But when comparing the offer JKL puts forth on their website with the mess Carnegie actually experienced, shouldn’t it have been expected that also JKL knew something about the mess before it went public? To put it in plain English, if they were aware of it, what did they do?
Normally, the best company healing process is where the turmoil-maker or the one knowing about the turmoil is participating in the clean-up, but is this a normal case?